Best practices of indirect channel sales for vendors and manufacturers
Indirect sales now account for more than 70% of high-tech industry revenue and are a fast growing segment of many other industries too. Tune in to Indirect Channel Sales to hear the latest on multi-channel routes to market and the professional development of Channel Account Managers. This Channel is operated by Channel Enablers (a division of Miller Heiman); we assist vendors and manufacturers to transform their channel and alliance partnerships into a source of significant competitive advantage.
What influences channel partner investment and focus on a vendor? Philip Moon of Channel Enablers examines three key drivers of partner mindshare, investment and focus.