5 Easy Steps for Creating an Account-Based Sales Strategy

Sales has been targeting contacts at key accounts for decades. So why has account-based selling become the hottest trend to hit B2B sales? Some sales experts believe it is the need for sales and marketing to align around what matters – personally connecting with your buyers. Having a deeper understanding of your buyers goals and objectives and how your product or service can make a difference could help you win more sales. In this webinar, walk away with a 5-step account-based sales strategy that you can share with your boss. You’ll gain: - Tips on mapping out ideal buyer personas in partnership with marketing - Ideas for personalized content to move buyers through the sales cycle faster - Key metrics to measure and optimize your approach Read More

A Glimpse into the State of Enterprise B2B Demand Generation

Demand Generation isn’t easy, so don’t let anyone tell you that it is. Today’s buyer’s journey is complex, comprised of buying committees and it is never one-size fits all. To better understand the Enterprise B2B Demand Generation Marketer, ANNUITAS conducted the second annual survey to determine goals, objectives, strategies and the tactics that are being used to drive revenue today. Some of the results might surprise you. Join the webinar and learn how Enterprise B2B Marketers are running their demand generation and then find out how to do it better in 2016. Read More

How Buyers Buy in 2015: Psychology, Technology, and B2B, Oh My!