Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals
Archive
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How to Fall in Love with Lead Generation in 2017
Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead. If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip. You will learn: - How to optimize your content to attract and convert the right people - When and how to gate content without turning your audience off - How to analyze your existing campaigns and dump the ones that aren't driving results Read More
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Email Marketing
Thanks to the variety of platforms available today, email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. It not only improves brand awareness and customer relations but allows marketers to use data and analytics to solve challenges. Join experts and leading vendors from around the world as they explore how to use the tools available to generate new customers, engage current customers and increase revenue. Read More
