Name: The Marketing Measurement Lab: Benchmarking Long-term Engagement
Start: 2022-05-13T13:00:00Z
End: 2022-05-13T13:00:20.000Z
Location: BrightTALK

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In today's competitive landscape, it is essential for marketing teams to have the right measurement processes in place. Beyond just understanding the performance of content, marketers must also be able to prove their contribution to business growth and revenue.

In the final episode of our Marketing Measurement Lab series, we'll be digging into best practices for turning engagement with your content into long-term success and winning business. We'll kick things off with a look at several different attribution models that can help you connect your webinar programs with revenue. We'll then discuss how you can create long term engagement benchmarks that can guide your demand generation strategy.

The Marketing Measurement Lab: Benchmarking Long-term Engagement

The best live webinars give viewers access to quality information while directly connecting them with experts in real-time. But when it comes to the question and answer (Q & A) portion, even experienced presenters can go off the rails if they aren’t properly prepared.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through moderating a staple in most B2B webinars: successful Q & A. From jump-starting your audience questions with a step-and-repeat process to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.

The best live webinars give viewers access to quality information while directly connecting them with experts in real-time. But when it comes to the question and answer (Q & A) portion, even experienced presenters can go off the rails if they aren’t properly prepared.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through moderating a staple in most B2B webinars: successful Q & A. From jump-starting your audience questions with a step-and-repeat process to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.

The best live webinars give viewers access to quality information while directly connecting them with experts in real-time. But when it comes to the question and answer (Q & A) portion, even experienced presenters can go off the rails if they aren’t properly prepared.

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you through moderating a staple in most B2B webinars: successful Q & A. From jump-starting your audience questions with a step-and-repeat process to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.

Build a Better Webinar: Question & Answer

Think about your buyers. Buying a solution for their company is a complicated, risky proposition. To even begin a real buyer’s journey, they’ve got to be experiencing a big enough issue that it’s worth the effort. And they’ve got to be solving a big enough problem that it’s worth the resources of everyone involved. That’s the reality that you’re selling into – the difficult buying team work necessary to move from a big problem to a successful solution. By helping buyers move through this process, great content accelerates it and increases your chances of winning. So what exactly is that content? Why do most organizations struggle to produce it? And how can your team do better?

In this webinar, John McNight, EVP at TechTarget’s Enterprise Strategy Group (ESG), will help you better understand and navigate the needs and challenges surrounding creating the content you need to win. He’ll cover the organization issues you face, the essential elements of the content itself, and the operationalization of a content engine that can better deliver for your prospects and your company.

What is Great Content for Buyers and Why’s it So Hard?

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In a world that is doubling down on virtual events, your audience’s overall experience and ability to engage with your webinar content is becoming overwhelmingly important. 
Since undergoing a complete rebuild over a year ago, the BrightTALK presenter platform has transformed its live presenting experience to be engaging and highly interactive as well. Over the past year, BrightTALK’s teams have continued to perfect the tool by updating and adding countless new features that are built to take your webinars to the next level. Join us as we take you through a deep dive into the Talks platform to showcase: 
 
- How to generate demand more effectively
- New features and unique use cases
- Upcoming features on the product roadmap

Talks, A New Era in Presenting

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live test

データ＆アナリティクスでデジタル化を推進せよ
(Drive Digital Acceleration With Data and Analytics)

ほとんどの企業にとってデジタル化の推進は優先事項の一つとなっており、これはデータとアナリティクス (D&A) に焦点を当てなければ実現できません。変革への緊急度は過去9か月で大幅に高まり、取締役会の10人中7人 (69%) がデジタル・ビジネス・イニシアチブを加速し、78% 以上がアナリティクスが成否のカギを握ると感じています。デジタル化の意識はかつてないほど高まっているため、D&A のリーダーは、デジタル化とアナリティスクという2つの取り組みをうまくまとめる必要があります。みなさまはどのように進めますか？戦略、オペレーション・モデル、データ・ドリブンの文化、ガバナンス、など成功に向けた効果的な取り組みはどのようなものでしょうか。

• D&A のリーダーは何を始める必要があるか
• 必要な投資をどのように正当化し、効果的なガバナンスを実装し、価値を伝えるか
• データとアナリティクスを取り入れたビジネス戦略を構築するための重要な検討事項は何か
• 高い不確実性を考慮しながら、どのようにして将来に備えるか
• D&A としてどのような取り組みを考慮すべきか、またどのようにして成功させるか

[Ask the Expert] データ＆アナリティクスでデジタル化を推進せよ

「データ＆アナリティクスでデジタル化を推進せよ」のセッションで解説した内容に関する質問、およびデータ＆アナリティクスに関するその他質問に、アナリストが回答いたします。
（注：ご参加に際しましては、質問事項をご用意ください。なお、ご質問が多数の場合、全てにお答えできない場合もございますので予めご了承ください。）

事例紹介
実際のデジタル化への取り組みについてガートナーのお客様から事例を紹介いただきます。

The Marketing Measurement Lab: Benchmarking Long-term Engagement

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