Building an Awareness Campaign Using Webcasting

Creating an awareness campaign is a great way to convince sophisticated audiences of your value, develop thought leadership in an industry and generate new business. Webcasting, as a component of the new marketing landscape, has proven to be an effective tool for building an awareness campaign. Join us August 5 as we review the role of a thought leader and the techniques of Building an Awareness Campaign Using Webcasting. In this one-hour webcast we will review: •What are awareness campaigns? •What is the role and responsibilities of a thought leader? •How do you build trust and credibility in this new role? •How do you avoid common pitfalls? •How do you develop appropriate and compelling webcast content? •How do you prepare an awareness program?