This was the keynote presentation at IDUG EMEA 2012 Technical Conference. With the recent focus on Big Data, new technologies have emerged to help deal with the massive growth of structured and unstructured information. But what does this mean for the future of traditional database technologies? How do we prepare for it? And how might it affect our careers as data professionals? David Barnes, Program Director for IBM’s Emerging Internet Technologies group, will address those questions and more. David will also discuss how analytics are affecting our data strategies, and how to adapt your skills to the world of Data Science.